Customisation Stations
Fast, accessible touchpoints where participants personalise garments, products or accessories.
Ideal for: Retail events, brand activations, product launches and high-flow environments.
Creative textile experiences
Creative textileactivations for eventspeople remember
Built for real events
Therapy Activations designs and delivers hands-on experiences where audiences transform garments, products and deadstock, leftover stock and rescued textile materials into something personal, playful and meaningful.
Participation
Make participation part of the event
People do not remember every message they see at an event. They remember what they did, made and experienced.
More participation — Give people something to do, not just something to look at.
More memorability — Create a personal object, a collective result or a transformation they can talk about afterwards.
More meaning — Bring existing garments, deadstock, old merchandise and leftover stock and rescued textile materials back into the conversation.
Formats
One creative partner. Many ways to activate participation
You bring the event objective. Therapy builds the right combination of format, tools, techniques, materials, branding and facilitation.
Upcycling Workshops
Guided sessions where participants transform existing textiles into something new.
Ideal for: Team building, corporate events, educational experiences and smaller groups.
Textile Creativity Labs
Flexible spaces where people experiment with materials, techniques and tools at different levels of complexity.
Ideal for: Innovation events, creative retreats, community experiences and longer activations.
Live Textile Transformations
On-stage or in-space demonstrations showing how discarded or existing materials can become something new.
Ideal for: Concerts, festivals, talks, brand storytelling and public demonstrations.
Full service
You bring the brief. We take care of the experience
From creative direction to onsite delivery, we can handle the concept, materials, branded elements, tools, facilitators, setup and participant flow.
Objectives
Start with the event objective
Use Therapy as a creative and operational partner inside your next event proposal.
Brand activations
Create a branded touchpoint that attracts attention, invites participation and leaves people with something personal.
Corporate experiences
Give teams a creative, social and tangible way to connect with each other and with company values.
Public and festival experiences
Build open, flexible formats that work with different participation times, skill levels and audience flows.
Framework
You define the objective. We design the experience
Tell us what you want to achieve, who will participate and the context of the event. From there, we define the format, materials, techniques, branding and team required.
Tailored to your event. Clear for everyone.
From event objective to onsite experience
Work with one creative and operational partner from the first idea through final delivery.
Brief
You share the event objective, audience, date, location, scale and brand context.
Concept
We propose the right activation format, techniques, materials, staffing and level of customisation.
Preparation
We develop prototypes, prepare materials, build the station and coordinate the team.
Activation
We bring the experience to the audience: we set up, facilitate, manage the flow and focus every moment on the energy of the event.
Impact reporting
After the activation, we deliver photos, participant numbers and material data so you can communicate the result clearly.
Selected collaborations
Selected experiences
We combine creative development, personalisation, clear material sourcing across deadstock, leftover stock, rescued materials and old merchandise, and flexible delivery through a trained facilitator network.
Lollapalooza — A fast customisation station with patches, textile vinyl and accessible tools. 2 days · 500 participants · Berlin.
Adidas — Participants transformed sneaker insoles into a collective sculptural artwork. 3 hours · Berlin Marathon anniversary.
JetBrains — Two parallel stations for old merchandise transformation and accessory upcycling. 1 day · 50 participants.
Overheated / Billie Eilish — Artist-inspired patches, second-hand T-shirts, on-site sewing and metallic studs. 250 participants.
New Balance — Reflective vinyl customisation. 2 days · 400 participants · Berlin.
Why Therapy
The experience behind the experience.
Therapy brings more than 14 years of fashion upcycling practice to bespoke experiences for companies, brands and events.
01
14+ years working with materials
Therapy is a fashion upcycling brand with more than 14 years of experience exploring techniques, tools and ways to transform existing garments and materials.
02
Solutions for every business
We design bespoke experiences for brands, companies and agencies, adapting the concept, materials, branding, difficulty and scale to each project.
03
Learn by doing
Together with Angie Aguirre, Therapy’s Berlin-based facilitator and lead, we combine practice, theory and teaching so every participant can experiment, learn and create something of their own.
We do not just design activities. We create experiences with knowledge, intention and the ability to deliver.
Questions
Frequently asked questions
Can you work from an existing idea?
Yes. We can develop a proposal from scratch or turn an existing idea into an executable format.
Can we integrate our branding?
Yes. Branding can be incorporated into materials, patches, colours, products, tools, signage or final outputs.
Does Therapy provide staff?
Yes. We coordinate facilitators and adapt the team to the scale and complexity of the activation.
When can we receive a proposal?
For complete briefs, Therapy can deliver an initial creative proposal within five working days.
Start a project
Give people something to do, make and remember
Tell us what your event needs to achieve. We will help turn it into a hands-on textile experience.